| Website
Statistics |
We
like the data Hitslink gives us. It tracks all visitors so we can quickly measure the effectiveness of our online and offline marketing initiatives. Hitslinks
answers the questions such as:
- "How
many visitors are coming to our site?
- "How
did they find us?
- "What
pages did they look at?"
|
Net
Applications
offers a
free 30 day trial of Hitslink |
Here's
a very interesting set of web behavioral
analytics tools that can tell you things you really need to
know about your site visitors including:
Visitor Age and
Male/Female Breakdown
Visitor Interest Level by Age, Gender, Page, Time Period, URL
Are visitors shopping by product or price? Comparison shopping?
What pages are visitors getting stuck and losing
interest?
What's stopping the sale?
What changes you can make to your site to improve performance
For Search Engine
Marketers buying PPC advertising , NextStage
reports tell you which search engines and which PPC terms are bringing
motivated
buyers to your site and what time of day they tend to visit. You
can adjust your bid strategies and hone your keyword lists or landing
pages to improve conversions and save money. |
NextStage Analytics |
| Competitive
Analysis and Ranking Reports |
If
you are still checking your site rankings manually, then you really
need WebPosition
Gold. That
alone will save you hours. But there's a heck of a lot more to it than
that! Here's some of what it can do for you:
- Track
rankings on all major search engines
- Benchmark
your site against your competitors
- Advice
on what HTML edits you should make
- Automated
site submission
|
First
Place Software
offers
a free 30 day trial of
WebPosition
Gold software. |
| Keyword
Research Tools |
Wordtracker Keyword Research Tool is probably the most widely subscribed service
for anyone doing serious SEO. We use it to:
- Build
keyword lists quickly
- Find
out how what words people really search on
- Find
overlooked keywords for our PPC campaigns
|
Rivergold
Associates offers a
Free One-Day Trial of the WordTracker Database.
|
| Microsoft Adlabs Keyword Research Tools - Great Stuff! |
|
| Google Keyword Suggestion Tool - FREE |
|
| Miscellaneous
Resources |
Check
to see if all your pages are being indexed by the search engines.
You can check it manually:
Google: site:www.mysite.com
inurl:www.mysite.com
AlltheWeb: +site:www.mysite.com
+url.all:www.mysite.com
AltaVista: host:www.mysite.com
url:www.mysite.com
Hotbot: Type * in search box;
www.mysite.com in Advanced Options.
Or
visit Marketleap's site and user their search
engine saturation tool. |
Marketleap's
Search Engine Saturation Tool |
| Link Popularity Checker |
|
| Books,
Newsletters, Online Resources |
Google AdWords Handbook: 21 Ways to Maximize Results
Andrew Goodman, Page-Zero Media |
|
Search
Engine Land
|
|
Search
Engine Watch Newsletter
|
|
High
Rankings Advisor Newsletter
Jill Whalen |
|
Search
Engine Visibility
Shari Thurow
Clearly
written and well-organized, Shari Thurow guides you through the most
important aspects of search engine optimization. You willl learn how
to optimize your web site to make it friendly for people and search
engine spiders alike. Highly recommended source of common sense advice! |
Search Engine Visibility
from New Riders Publications |
SEO
Chat
An excellent collection of SEO topics for PPC and Organic search
optimization
|
|
WebMaster
World
Excellent source of peer-peer feedback for web and search engine issues. |
|
